The company coat of arms, the symbolism

Taking a closer look at the official coat of arms of the protected GROUP is really worthwhile.
Because it stands for values and principles which the founder and the team of the group of companies really take to heart. And especially in the very competitive economic environment at home and abroad.

Communication, healthy growth, innovation and security as well as the increase of money and wealth constitute the guiding principle of the group.

01. Communication and healthy growth

The upper left field displays a disc which spreads out radially as eight arrows. The element on the one hand symbolises the group’s expertise in sales, marketing and technology, and on the other hand points to the idea of communication and healthy growth beyond bounds, in the sense of maximum external effect.

03. Security

The upper right field contains three crossed keys which visually highlight the aspect of security as one of the maxims of our company philosophy. Lock and key are terms which have long been closely associated with security.  

Interconnection

The close link with the group’s symbol in the centre of the shield expresses the close relationship between the individual areas, to make obvious that the principles of one sector are effective also in all others.

02. Innovation

The bottom left field contains three shafts of light originating from a common source and fanning outward, symbolising the innovation potential of the entire group of companies: the creation of ideas, concepts and progressive system solutions.

04. Growth of money and wealth

The fourth company motto is reserved for the field on the bottom right. It contains a collection of small discs in rows of three, which, interpreted as coins, represent the sector of investment and money transactions, while the principle of the growth of money/wealth becomes obvious through the growth in the number of coins/discs (1, 2, 3) in the rising rows.